Printed Paper Cups are more than mere containers, they are to coffee what designer boxes are to cologne

Most of us would think that a coffee cup is just a coffee cup, a paper coffee cup is even more utilitarian, it’s just a to go replacement for the ceramic. But think of it, would you like your coffee in a basic, unassuming poor quality paper cup? would you settle with a paper cup with non uniform rolled edges, or a malformed body? Would you like it plain or pristine ivory white if not well designed and good to look at?