Coffee Shops act as mini anchor stores for British High Streets, research report reveals their importance to the growing trend of customers returning to the high street leaving the shopping centers behind.
A report posted by an industry analyst, Allegra Strategies, on Tuesday, 8 July 2014, shows that British high streets are really enjoying considerable social and economic benefits attracted by the rise of independent and branded coffee shops.
This report depend on a research carried out by a sample of more than 2,000 consumers as well as local businesses, and it claims that the presence of coffee shops normally enhance high street foot fall and then pushes the economy from 2 to 4 percent. This, as per report is because of a combination of dwell time and foot fall, which in English signifies, people flock around many coffee shops and even amble around, and thereby increasing the likelihood of entering other businesses. People like to spend time on streets where they will obtain coffee shops in abundance, and the branded coffee shops may increase footfall by 28 percent.
The key finds noted by them are:
Coffee shops have a positive effect on local businesses: “58 percent of interviewed local businesses stated that they thought coffee shops will attract more individuals to their ( the coffee shop’s ), an increase on 38 percent in 2010, while 43 percent of such local businesses were positive regarding the coffee shops’ contribution to their ( the local business’) personal trading.”
Coffee shops have a vital regenerative effect: “85 percent of interviewed local businesses are with the idea that coffee shops enhance the local area viability, an increase in 76 percent in year 2010.”
Coffee shops now play a major role in driving many people to the high streets rather than the shopping centers: “58 percent of consumers surveyed planned to pay visit to coffee shops as an aspect of their trip to such high street. Additionally, 18 percent of consumers visited the high street mainly to visit the coffee shop.”
Coffee shops are important to British high streets’ health: “95 percent of interviewed consumers feel that coffee shops enhance the vitality of these local areas.”
Coffee Shops are rapidly turning to be neighbourhood hubs: Many people are now choosing coffee houses as an area that fosters feeling of the community, “85 percent of consumers say that coffee shops have a great value in the local community, a rise from 77 percent in year 2010.”
Jeffrey Young, Allegra Strategies, managing director, said: “The report reveals that coffee shops are assisting high streets to easily evolve away from over-dependent on outdated retail models so as to embrace the needs for a more experience-led British type of consumer. Coffee shops give much more than only refreshment, giving a space for community events as well as mobile working, while improving local employment opportunities also.”
Jason Cotta, Costa Retail UK managing director and member of the committee of Future High Streets Forum, stated: “Coffee shops are more than just a place for you to take pleasure in a hot drink. They play a big role with regard to the high street economic and social development; from employment opportunities to offering friendly community meeting spot. As a member of panel of the Future High Streets Forum, we have since been working with local councils in order to revive and also develop their high streets as well. I welcome this report findings which reinforces the role of these coffee shops to drive footfall to the high street, and helping to improve the area’s viability.”
So , tell us right now, who was even thinking that their coffee shop would not grow? start promoting now, make the most of the current sunshine days of UK coffee culture.