Most of us would think that a coffee cup is just a coffee cup, a paper coffee cup ( a printed paper cup ) is even more utilitarian, it’s just a to go replacement for the ceramic. But think of it, would you like your coffee in a basic, unassuming poor quality paper cup? would you settle with a paper cup with non uniform rolled edges, or a malformed body? Would you like it plain or pristine ivory white if not well designed and good to look at?
The answer is, just like you would want your perfume presented in an immaculate packaging, you agree or not, from deep within, you want your coffee, tea or for that matter anything that you desire, presented to you in a way that enhances the value of the actual object of desire.
It’s nothing new, else swordsmiths of the days of the kings wouldn’t be spending such a lot of time in adorning the hilt and the scabbard with such intricate designs and jewels, for a sword is a sword meant to kill.
Such is the case for coffee too, else Latter Art wouldn’t have existed and people wouldn’t have spent so much on crockery either. So next time you drink coffee at a takeaway try to consciously take note of the pleasure you feel from the quality of the cup too. Imagine what if the same coffee was poured in a cheap plastic cup, and you’d understand why coffee shops are constantly trying to upgrade the quality of their paper cups.
Not just quality, the entire design, theme, colour scheme and logo, or every word written on that cup actually matters, as much as the taste of the coffee matters. No it’s not just about being artsy or classy, it’s all about how the coffee shop cares for you too, how much they want to present you with the best possible coffee and container, how they want to be presentable to you, how they want to see you happy so that you return.
Coffee Shops do not take their paper cups lightly, and in fact as we witness daily, most of them are no less fastidious about the design and quality of the paper cups, than they are about the brew they prepare for you, we find them never settling for even a pixel defect in the design and any manufacturing defect of the minutest proportion do not go unnoticed, and that’s why they turn up to us over and over again, and we honestly try to provide them with the best design ideas, print quality and make the paper cups from the best quality virgin paper board available.
From what we see, a coffee shop owner or a coffee brewer is no less than a perfumer when it comes to presentation and we are sure, you enjoy their attention to detail too.
So happy caffeinating to you, and next time take some special interest in the branded paper cup in your hand too, if not already taken.